Specialist – E-commerce & Payments

Leverage Adobe Analytics and BI tools to optimize digital performance; lead CRO, A/B testing, and dashboarding to improve conversion and user experience.

Responsibilities:

• Analyze web/app/campaign performance with Adobe Analytics, Google Analytics, and BI tools

• Conduct funnel analysis, heat maps, and behavior tracking

• Monitor acquisition, retention, and conversion metrics

• Implement A/B testing for landing pages, checkout, and campaigns

• Recommend UX improvements to boost conversion and reduce drop-offs

• Develop dashboards/reports in Adobe Analytics, Power BI, and Google Data Studio

• Provide weekly/monthly insights and partner cross-functionally

Requirements:

• Bachelor’s/Master’s in Data Analytics, BI, Marketing, or related field

• 3+ years in digital analytics/Adobe Analytics/BI

• Hands-on with Adobe Analytics, Google Analytics, and A/B testing tools

• Understanding of CRO and user behavior analysis

• Experience with dashboard tools (Power BI, Data Studio, Tableau)

Department: Marketing

Contract Type: Permanent