Specialist - Marketing (Emerging Markets)

Drive customer engagement, retention, and loyalty through lifecycle communications and co-branded programs; deliver data-driven insights to improve CLV and repeat bookings.

Responsibilities:

• Execute personalized email, push, and SMS campaigns

• Implement segmentation and behavior-triggered communications

• Track and optimize open rates, CTR, and retention KPIs

• Manage co-branded partnerships with banks/payment providers and travel partners

• Oversee referral & affiliate marketing programs and ROI tracking

• Analyze engagement trends and report on campaign performance

• Collaborate with analytics/digital marketing to refine efforts

Requirements:

• Bachelor’s/Master’s in Marketing, Digital Media, Business Administration, or related field

• 5+ years in email marketing, CLM, or loyalty marketing

• Experience with CRM tools (Adobe Campaign, MoEngage, Braze, WebEngage)

• Experience in affiliate marketing/partnerships/referrals

• Strong understanding of segmentation, A/B testing, and lifecycle strategies

Department: Marketing

Contract Type: Permanent