Specialist - ASO/SEO/AEO

Optimize organic presence across search engines, app stores, and AI-driven answer engines to increase traffic, downloads, and engagement.

Responsibilities:

• Develop and implement SEO strategies; conduct keyword research and technical audits

• Optimize on-page elements and site architecture; improve Core Web Vitals

• Track performance via GSC/GA and SEO tools (Ahrefs, SEMrush, Screaming Frog)

• Optimize app store listings (Google Play & Apple) through metadata and testing

• Improve app install conversion/retention; collaborate on app performance

• Enhance visibility in voice/AI search with structured data and FAQ-style content

Requirements:

• Bachelor’s in Marketing/Digital Media/Data Analytics or related field

• 5+ years in SEO/ASO/AEO (airline/travel/e-commerce preferred)

• Knowledge of Google algorithms and App Store ranking factors

• Experience with GA, GSC, App Store Connect and ASO tools (AppTweak, Sensor Tower)

• Experience with schema/structured data and technical SEO; proficiency in data analysis and CRM platforms

Department: Marketing

Contract Type: Permanent