Database Management & CLM Specialist

Own customer database, segmentation, lifecycle programs, and marketing automation to drive engagement, retention, and CLV.

Responsibilities:

• Maintain centralized customer database; ensure data accuracy and privacy compliance (GDPR/CCPA)

• Develop segmentation models; partner with BI/Analytics for insights

• Create customer personas and journey maps

• Design and implement CLM programs; run retention/win-back campaigns

• Use no-code automation tools (Braze, MoEngage, Clevertap, WebEngage) for personalized messaging

• Set behavior-based triggers; orchestrate event-driven workflows

• Plan/execute data-driven campaigns; track performance with GA/CRM; report regularly

• Improve engagement across web/app/social/offline touchpoints

Requirements:

• Bachelor’s in Marketing, Data Analytics, Business, or related field

• 5+ years in Database Marketing/CLM/Marketing Automation (airline/travel/e-commerce preferred)

• Proficiency in data analysis, SQL, Google Analytics, and CRM platforms

• Experience with A/B testing, behavioral tracking, and predictive analytics

• Strong stakeholder management and collaboration skills

Department: Marketing

Contract Type: Permanent